A deep dive into modern whiskey blending and premiumisation. Understand blend construction, tasting evaluation, and category dynamics driving the growth of premium blended whiskey. Designed for spirits buyers, distributors, retailers, and brand owners.

Distribution is getting more competitive, buyers are harder to reach, and traditional sales methods alone are no longer enough. In this session, Sid Patel will share a step-by-step playbook on how beverage brands can build a modern, AI-powered sales process to win more accounts, scale outreach, and accelerate market entry — all while keeping the human relationship and hospitality mindset at the core.

This talk also marks the Beta release of BTN’s newest AI platform, CPGBuyerAI, built to become the industry’s leading buyer intelligence and sales execution engine. Attendees will get early access to the platform and learn how to use AI to streamline prospecting, increase conversions, and power a higher-performing sales organization. If you're ready to modernize your sales approach and get ahead of the future of beverage selling, this is where your AI journey begins.